We think it’s important to keep learning and building connections in business. That’s why we offer free seminars for our current and prospective clients. It’s a chance to meet the people behind the scenes, and see what’s happening in the industry.
Seminar #1: January 22, 2009 9:00am — 11:00am.
PURLs of Wisdom
Learn how to use interactive technology to create personalized URLs that can significantly improve direct marketing response rates, and track detailed respnse activities through one-to-one communications using interactive web-based technologies.
Seminar #2: March 24, 2009 11:00am — 1:00pm
Leveraging Data for Smarter Target Marketing
Learn about building, maintaining and leveraging key marketing data to enhance target marketing results and positively affect sales activities.
Seminar #3: May 21, 2009 9:00am — 11:00am
The Bottom Line is ROI
Learn how to calculate return on investment (ROI) and establish measurement metrics to ensure that your advertising campaigns actually work.
Seminar #4: Sept. 15, 2009 11:00am — 1:00pm
The Results-Driven Marketing Budget
Learn about the different strategies to determine the appropriate advertising/marketing budget so your organization's advertising and marketing efforts can really pay off in terms of your brand recognition and sales results.
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